FIND YOUR DREAM VESPA

A Vespa is more than a means of transportation, it is a lifestyle. With each generation of Vespisti borrowing from previous generations, while at the same time making their own unique contribution.
In April 1946, this amazing new, functional and innovative mode of transport was presented to the general public for the first time in a Golf Club in Rome. The shield was embossed with a new logo which replaced the previous Piaggio Aircraft emblem. Vespa was an immediate success and gained extensive media interest as well as public curiosity, surprise and even skepticism.

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